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"Businesses that are able to maintain high growth over a number of years are fundamentally different. What do they look like? What do they do that drives that growth?" Tom McKaskill sets out clear and concise answers in his new book. He looks at the insights about high growth businesses that academic scholars have discovered over the past 25 years. Tom combines this systematic inquiry and research with accumulated anecdotal evidence from successful entrepreneurs and with his experience of 20 years as an entrepreneur to create - The High Growth Wheel of Success and The High Growth Potential Index. |
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"Successful high growth ventures are in the sweet spot at the centre of the wheel. Like a lot of entrepreneurs I find it easier to understand the lessons from my mistakes. Much more difficult is to understand what you did that resulted in success," writes Tom McKaskill. "The High Growth Wheel clearly shows how successful high growth firms operate and how they achieved their success and what they have done to stay at the sweet spot at the centre of the wheel." In 16 crisp chapters Professor McKaskill sets out the 14 Principles to hit that sweet spot.
"For many entrepreneurs it is the insight that they achieve though seeing this type of model that can open their eyes to new possibilities. Often they are simply too close to the business to see the missing bits of the puzzle. Sometimes just by being taken on the journey is sufficient for them to come up with the idea necessary to substantially improve their business and their life." Winning Ventures sets out the key business principles that drive high growth. Proactively driving high growth is a mystery for the vast majority of entrepreneurs. They have no model of the driving forces of high growth to guide them and thus their efforts are often frustrated when they overlook basic principles that underpin growth strategies. This book sets out a practical and structured treatment of the elements of business management and product/marketing positioning that facilitates high growth. It is based on well know growth theories, the author's personal experience and the successes of venture capital sector. Entrepreneurs seek growth in their ventures but it eludes most because they don't have a full understanding of the interdependence of the factors inside their business and their external environment that provide growth traction. High growth is certainly possible but it only happens when the entrepreneur correctly positions his business within his target market and implements strategies inside his business to activate the growth potential. The purpose of this book is to enable entrepreneurs to identify the critical business principles which drive high growth, to provide them with a means to measure their growth potential and to help them understand what they have to do to significantly improve their growth prospects. Growth occurs when there is a match between external and internal business conditions. It is not sufficient to be good in one area of business, such as a great product or an excellent management team. The lessons of history show us that there are many aspects of the business that have to come together in the right way at the right time for the business to have growth potential. If the business is weak in any one area, it will undermine the overall performance of the entire strategy - and this is why sustainable high growth is so difficult to achieve. However, the entrepreneur that has a good understanding of growth principles, has a much higher chance of driving both higher profitability and higher growth. Winning Ventures identifies the 14 critical principles of growth and explains how the entrepreneur can construct a business environment which can implement and exploit those principles. The book incorporates a Growth Potential Index to enable the entrepreneur to identify exactly where they stand with regard to their current status on each principle and this will then identify to the entrepreneur what needs to be done to improve the business prospects for high growth. Most businesses are able to implement the activities and strategies associated with the growth principles, it will enable them to greatly improve their growth prospects. "High growth rarely occurs by accident. It is enabled by the deliberate actions of the entrepreneur to align internal and external environments in a way that growth is both facilitated and supported. High growth requires the entrepreneur to implement a business model that increases the velocity of high margin transactions through the business. This is sustained over time though innovation, an empowered organisation and a distribution channel that can support growth objectives" Dr McKaskill is a successful serial entrepreneur that has started, built and exited several ventures. His personal experience of high growth ventures includes two high technology businesses that both raised venture capital. His understanding of high growth potential has been enhanced over the past few years through teaching entrepreneurs and this has assisted him in developing a clear and easy to understand explanation for how venture growth works. Wining Ventures offers the entrepreneur advice on - WHAT FACTORS INHIBIT HIGH GROWTH? WHAT GROWTH POTENTIAL DOES THE BUSINESS HAVE? HOW DO I FIND OUT WHAT IT NEED TO DO TO FACILITATE GROWTH?
HOW DO I POSITION MY BUSINESS TO TAKE ADVANTAGE OF THE
GROWTH POTENTIAL IN THE MARKET? HOW DO I DIRECT MY RESEARCH AND DEVELOPMENT INVESTMENT
TO PROVIDE THE BUSINESS WITH GROWTH POTENTIAL PRODUTS AND
SERVICES? WHICH CUSTOMERS SHOULD I BE TARGETING?
"This book fills an important gap - providing clear
and helpful guidance
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© Tom McKaskill 2007
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