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Entrepreneurs have a thirst for pragmatic solutions to help them develop their businesses. They have a low tolerance for theory and long winded explanations. What they are seeking is crisp practical advice around problems that they face in their businesses that they can readily apply.

Tom McKaskill sets out clear and concise answers in his new book. He has expanded on 10 major topics which have been previously been published as 30 short articles in Australia's major business weekly. These articles were originally written in response to problems that entrepreneurs were seeking solutions for. In this book, Dr McKaskill expands on each article providing further insight into the problem and the recommended solution. An action list is also added to each expanded article to assist the entrepreneur in the application of the solution. Tom combines his ability to reduce complex issues to workable frameworks and then, based on his theoretical knowledge of entrepreneurship and 20 years of active experience in starting, developing and selling several businesses, provides robust and pragmatic advice to the entrepreneur.



"Entrepreneurs are constantly working in situations of ambiguity where large corporate solutions are unworkable. They need practical guidance that suits an entrepreneurial venture. Most of the problems that I write about are situations for which I had to develop my own solutions. Now, with the benefit of 5 years experience as a Professor of Entrepreneurship, I can provide much more powerful explanations of the problems and the solutions."

The 30 expanded articles are arranged into 10 practical lessons for the entrepreneur.

Lesson 1. Realizing the Dream

  • Ten Tips for Success
  • Are You An Entrepreneur?
  • This Hardy Breed

Lesson 2. Finding the Need

  • The Opportunity Test
  • Opportunities Knock
  • To Succeed, Find the Need

Lesson 3. Take Care in How You Grow

  • Why Start-ups Stop
  • Too fast , Too Furious
  • Careful How You Grow

Lesson 4. Exceeding Customer Expectations

  • Build It - But Will They Come
  • Innovation At Your Service
  • Go On, Give Them A Try

Lesson 5. Making Tough Decisions

  • Ethical Dilemma
  • Too Close For Comfort
  • Equitable Equity

Lesson 6. Managing Channels to Market

  • Channel the Effort
  • Foreign Affairs
  • Reach Out and Grow

Lesson 7. Protecting Your Business

  • Defend Your Property
  • Brand Erosion
  • Oracles Challenge

Lesson 8. Finding the Money

  • Not for Everyone
  • Time Is Not On Your Side
  • Funding with Finesse

Lesson 9. Leveraging Your Potential

  • Dressed to Thrill
  • Hidden Treasures
  • When Potential Beats Profit

Lesson 10. Buying to Build

  • Jump-start the Future
  • A Cautionary Tale
  • Unite and Conquer

"Entrepreneurs struggle to find a mentor or coach that really understands the problems of the high growth venture. This book will greatly assist them to come to grips with problems that every entrepreneur faces but are unable to access reliable and sound advice on how to tackle."

TESTIMONIALS
"I've spent 35 years building and helping others build successful software companies. Knowledge gained through experiences like that is valuable. Establishing identifiable and pragmatic process(es) to reinforce the likelihood of success is invaluable, especially when defined by an exceptional scholar who "put his money where his mouth was". Tom McKaskill's Masterclass for Entrepreneurs One is the budding entrepreneurs best friend."

Steve Brady