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Many high net worth individuals are reluctant to invest in early stage entrepreneurial ventures because they are unsure of how to evaluate the investment or how to manage their involvement. Even those that do undertake a limited number of investments are unsure how to best structure the deal or when to intervene to enure their investment is protected. This book sets out:
  • The role that Angels play in early stage ventures
  • How they should generate a deal flow
  • The manner in which they should evaluate potential investments
  • How Angel Funds and Angel Networks work
  • The contribution Angels should make to their investee firms
  • How they should structure the investment deal
  • The way in which Angels can benefit by working with Venture Capital firms
  • The role of professional advisors
  • Guidelines for operations risk management



Angels typically achieve 17 - 20% return on their investments in early stage ventures across a portfolio of investments, although around 50% will lose money, some will return very high profits.

Tom McKaskill sets out a systematic and pragmatic process for Angel investment in his new book. He draws extensively on his own experience as a CPA, entrepreneur and academic as well as his personal experience with Angel Investors, his experience raising venture capital and his expertise in how to sell private companies. His approach brings a systematic and comprehensive approach to Angel investing. Tom combines his personal and professional knowledge with advice from successful Angels, business advisors and venture capitalist to create his unique Alignment and Awareness Index, the Venture Potential Index and the Operational Development Index.

Successful Angels know that investing in entrepreneurial ventures is more than just writing cheques. There is an active involvement of the Angel at all aspects of the business. Successful Angel investing is active investing that requires the Angel to find the right investments that suit their personal knowledge, time and interests. Angel investors enjoy what they do but they also understand the risks involved. Those risks are substantially reduced with a systematic approach to the selection, management and harvesting of their investments.

In 10 crisp chapters, Professor McKaskill sets out his guide for Angel Investors.

Part A: Angel Investing

1. A world of Angels
2. Who are the Angel investors?
3. The role of Angel finance
4. What type of Angel are you?
5. Generating a deal flow
6. Evaluating potential investments
7. Valuation and exit strategies
8. The investment process
9. Managing the investment
10. Conclusion

Part B: Angel Investing Indices

A. Awareness and Alignment
B. Venture Potential
C. Operations Development

Angels provide an essential funding stage in the development of many emerging companies however it is often done without adequate attention to the necessary attributes of sustainable profitability and harvesting. Currently, once the investment has been made there are no clear guidelines for the Angel on where his or her contribution should be focused. Angels do not manage the business, they act as mentors and coaches to the management team. Angels should be preparing the business for sustainable profitable growth or for the next round of funding, probably from a venture capital firm. Lastly, the Angel must focus on how they get their money out of the investment - the harvest"

Angel Investing shows how significant wealth can be achieved by private individuals through investments in high growth early stage entrepreneurial ventures.

Angel Investments historically have been the domain of the wealthy few. This book uncovers the secrets of Angel Investing which will allow many high net worth individuals to participate in this high return investment class.

This book sets out a practical and proven process that enables the high net worth individual to find, evaluate and manage a private equity investment in an early stage venture.

Most wealthy individuals mistakenly believe that Angel Investing is beyond their means or outside their range of experience. But with the emergence of Angel Networks and Angel Funds, the majority of wealthy individuals can now participate in this class of investment. This book shows how!

The purpose of Angel Investment is to allow wealthy individuals the opportunity to invest in higher risk emerging companies to achieve a better return on their money than if they invested in the stock market.

Because the investment is being made in a private company and they are often dealing with an immature management team, an emerging market and products that still have to prove themselves, Angels invest under an active management process. This provides support for the entrepreneurial team but also allows the Angel to intervene to correct a situation going bad. They are able to replace management, change the shareholding of the founders and, if necessary, sell off the business to correct the situation.

Angel Investing explains how Angels operate and identifies how they source deals, evaluate potential investments and then mange the risks in those investments. The book includes a set of investment criteria for Angel Investment which will enable the Angel to carefully evaluate the risk and profit potential in a business. It also sets out a range of management processes that can be used by the Angel to enhance the resilience and profitability of the venture.

Few businesses are able to meet the investment criteria but for those that can, this book sets out a step-by-step process for Angel Investing.

"Angels play an active role in facilitating the growth of early stage ventures through mentoring, coaching and providing growth financing. But they need to invest with care. A systematic evaluation process ensures that they gain the support of the entrepreneur and the venture stakeholders, assess the risks and the potential of the investment and provide the right level of intervention to make the business successful"

Angel Investing offers the Angel advice on -

WHY PARTICPATE IN ANGEL INVESTING?
For high risk, high growth potential ventures, Angel finance may be the only source of finance available. It is therefore worth considering how you can get involved in this class of investment.

IS IT WORTH IT?
Success rates and return on investment rates are reasonably good, generally double the public equity market returns. Without this form of funding many ventures would never survive and never achieve their potential. Most successful entrepreneurs engage in Angel Investing.

HOW DO I GENERATE A DEAL FLOW?
The book includes a checklist of the activities that you can do to generate a reasonable level of good inquiries. In addition, the book explains how to use Angel Networks and Angel Funds to allow a wider participation in co-investment opportunities.

HOW DO I EVALUATE IF THE VENTURE IS WORTH INVESTING IN?
The book sets out an evaluation index that will allow you to score the risk and potential in a deal.

WHAT VALUATION TECHNIQUE SHOULD I USE?
There are a variety of valuation techniques described in the book, however, a formula based valuation technique is explained that should ensure a healthy return under almost all outcomes.

HOW SHOULD I STRUCTURE MY INVESTMENT?
Angel Investing is a form of investment that is actively managed. There will be conditions attached to the investment associated with governance, performance and limitations on the use of the funds. The Angel can change the management including replacing the entrepreneur and, if needed, sell the company.

WHEN SHOULD I USE PROFESSIONAL ADVISORS?
Lawyers and Accountants play an important role in educating and protecting the interests of the Angel. The book sets out how these professional services should be used in an Angel Investment activity.

HOW DO ANGEL NETWORKS AND ANGEL FUNDS WORK?
Angel Networks and Angel Funds allow the wealthy individual to share the expenses and the workload of Angel Investing. The book describes how these investment vehicles work and how the individual can take advantage of the investment opportunities they provide.

TESTIMONIALS

"Tom's book on Angel investing provides a thorough overview of the topic with some valuable personal stories. I tested the Angel Investing Index on a business that is currently looking for Angel Capital. The Founding Board found it to be an invaluable tool for bringing together the different perspectives sitting around the boardroom."
Dean Prebble
Director
New Zealand Centre for Entrepreneurship
Unitec New Zealand


"Plenty is known about how venture capital investors work, but not enough information is around to help start-up business angels who want to invest their own funds in entrepreneurial projects. At last we have one book that gives the reader almost all the answers they need. If you're planning to enter the angel investment arena, don't start until you've read this book."
Professor Michael Schaper
Head, School of Business
Bond University